New arrivals
Discover our new arrivals - featuring classic shirts and comfortable pants. All in timeless cuts and beautiful textures.
Best shirts
The essence of it all
is to dress effortless and simple to make space for personality and to radiate elegance.
Xx Naja
Product values
The design
Every product is designed and developed by Naja Lauf, who takes a hands-on and personal approach to all designs, processes, and decisions.
Materials
All materials are sourced in Europe, mainly from Italy, Spain, and Portugal.
Naja personally selects each fabric with great care and frequently works with surplus fabrics from leading fashion houses.
Production
The garments are produced in small, high-standard factories in Bulgaria with careful attention to quality and craftsmanship.
About Naja Lauf
The Danish designer Naja Lauf started her brand in her own name in year 2000. After working as designer for big commercial companies in Europe she felt a need to express her own approach to design and what is modern.
In this shop you finds the clothes Naja loves the most. Timeless and contemporary essentials, that are well made in a good quality and in a flattering fit. For her they are the most important and longlasting items to have in your closet. Her brand is all about that.
Her clothes make space to express your own personality and gives you comfort and confident in your everyday life. Naja calls that naturally chic.
Naja has the full focus on the products with all this in mind. She travels in Europe to find the materials and is in close contact with the European manufactoreris to get all details and fits perfect.
The result from these thoughts is well-made and wearable pieces that you can have in your closet year after year. Fans around the world have already discovered this quality.
The company is based in Copenhagen.