As the founder and designer at Naja Lauf, I have a responsibility to make sure that we do what we can to improve our business and its impact. I know that we, like any other brand or company that brings products into this world, can never achieve complete sustainability. But we can all do more and do better. Therefore, me and my team will continue to work towards lessening our environmental influence.   

Our work is guided by our sustainability strategy, which contains a number of underlying objectives and action points set for 2025. They each belong to one of four commitments. The commitments relate to the challenges we and our industry are facing, and the areas where we believe there is the biggest opportunity for improvement. They cover the People in our supply chain, our Product, the impact we have on the Planet, and our communicative Platforms. 


  • People design, cut, sew, pack, and ship our products to make sure our visions are brought to life and reaches our customers' wardrobes. Every single one of them deserves safe working conditions. We therefore commit to ensure social compliance in our supply chain. 


  • Bringing products into the world requires natural resources, something which is growing more and more scarce each day. We therefore commit to take action to reduce our environmental impact and increase circularity in our designs. 


  • The pressure on our planet is rising, and we all have a responsibility to make changes to our lives and businesses to counterbalance our impact. We are today working with a CO2 measure concept to gain insight into our logistic-related CO2 emissions. By doing this, we can actively address areas of inefficiency and continue working to reduce our overall carbon footprint. Therefore, we commit to reduce our organization's overall environmental impact. 


  • Honesty and openness go a long way. And we are dedicated to learning from each other and keep improving. We therefore commit to practice transparency in our external and internal communication. 



At Naja Lauf, we all care deeply for details and well-made styles. At the same time, it is essential for us that the materials we choose for our products not only fulfil this but also have the smallest social and environmental impact in line with our sustainability strategy. That is why we have identified a number of preferred materials and are actively working with the implementation of them. To encourage progress, we are setting goals for this implementation. It is imperative for us to remain realistic to ensure we can reach our goals without compromising on quality and details. Therefore, we will be reviewing our possibilities and opportunities. 


The list of our preferred materials is segmented into four categories, comprising best, good, tolerated, and banned materials. We have listed several different fibers, both natural, animal, and synthetic, and assigned them to a category based on their environmental impact. Consequently, the fibers categorized as best or good include recycled, organic, and certified fibers, which we aim to increasingly incorporate over the next few years in order to live up to our sustainability strategy. 


Lastly, a part of our corporate responsibility is to do our due diligence. For us, that includes having policies and a code of conduct in place, both of which must be signed by our suppliers. Being close to our suppliers is a long tradition at Naja Lauf. Not only have we worked with our suppliers for many years, forming a close relationship, but 85% of our suppliers are located within Europe. This means they are close in proximity, allowing us to visit them and verify working conditions firsthand more easily. 

To gain a comprehensive overview of and ensure traceability in our supply chain, we are currently mapping it. We have concluded mapping of Tier 1 and 2 and are now working on mapping Tier 3, which is a 2025 goal. Furthermore, we perform risk assessments in order to remain proactive instead of reactive. 


Like this, we hope to contribute to a healthier industry, doing our part to make a difference.